Blue Ribbon makes dreams come true and brings hope to communities
In April 2021, Blue Ribbon launched the Share the Dream campaign which saw consumers across South Africa earn a R500,000 share to make their dreams come true.
The campaign was received with the overwhelming support of consumers who have gone through difficult times, forcing them to put their dreams on hold due to the devastating economic impact of COVID-19. Consumers applauded Blue Ribbon for its intentional partnership with community radio stations Vukani FM in the Eastern Cape, Bush Radio and Zibonele FM in the Western Cape, and Gauteng –Eldos FM, Soshanguve Community Radio and Thetha FM to lead the campaign directly. with communities in need.
“The campaign sparked heart-wrenching conversations from consumers on social media who highlighted their plight in broken, unfulfilled dreams they hoped to achieve. Local community radios were inundated with nearly 6,000 entries for the campaign. »Said Sandhya Maharaj, responsible for the Blue Ribbon brand.
The highlight of the campaign was when Siyasanga Sopuwa from the Western Cape called FM radio station Zibonele and poured out her heart in despair. Sopuwa had fought for funds to continue her studies. The emotional details of her ordeal earned her the 40,000 Rand she so badly needed to fulfill her dream of studying more. Blue Ribbon has granted her a lifetime opportunity that is sure to change not only her life, but that of her family as well.
“It has been incredibly gratifying to see our consumers once again have a silver lining. It has also been equally gratifying for Blue Ribbon to see people make their dreams come true, all made possible by the Share the Dream campaign. We would like to thank everyone who supported the campaign and we hope there will be more in store. »Continues Maharaj.
The Facebook community was not left behind, Niloofar Khan-Kammies became the lucky winner who was surprised with a virtual dinner that allowed her to reunite with her family she had not seen for more. one year. “The pandemic has left me overwhelmed with no one to turn to. I entered this contest because I knew it would be the perfect opportunity for me to see my family again. said Khan-Kammies. The night ended on an even higher note when comedian Jason Goliath joined the call to bring much-needed humor and entertainment.
In total, over 90 winners received their share of R200,000. Consumers also made their dreams come true with notable cash prizes from R500,000 through Facebook.
“It was heartwarming to see people’s dreams come true and to know that Blue Ribbon was a catalyst in bringing hope to the desperate. We may not have reached the entire population, but knowing that we left a smile on someone’s face is enough to change the story of Covid-19. “Concludes Maharaj.