Creators on the rise: Maddie Goetz finds her way to great food and on the menu at Dunkin ‘Donuts

welcome to Creators on the rise, where — in partnership with a global creative company Jelly– we find and profile breakout makers who are in the midst of extraordinary growth.

Maddie goetz is on a mission.

All her life she has had – as she puts it – a “weird and fun” way of eating food. Put a dish, any dish, in front of her, and she’ll know how to maximize her delight.

For Goetz, there’s no point ordering a burger and fries unless you put your fries on your burger. And why take a whole side of the sauce if you’re not going to carefully tunnel your corn dog, chicken strip, or bagel and pour it in, leaving that ranch-y or barbecue-y or teriyaki goodness. -y seep all the way?

These tips (and many more) were just part of Goetz’s daily meals – not something she thought others were particularly interested in.

But she was wrong.

@ maddiegoetzzzzz It didn’t go as planned. @ official_ivoryella ♬ original sound – Maddie Goetz

Goetz boarded the TikTok train during COVID shutdowns in mid-2020. She had just returned from college and noticed that most of her high school friends were using the platform to document life in quarantine. Goetz decided she would do the same… and this documentation naturally included her unique meal rituals.

To his surprise, other people were interested. And not just people: in July 2020, she posted a hack using a Dunkin Donuts‘whole bagel topped with cream cheese, with a filling of hash browns and the brand’s Snackin’ Bacon strips. The clip caught Dunkin’s attention, and in December 2020, “Maddie’s hackHas officially entered the chain’s menu nationwide. (His video also inspired a contest where Dunkin ‘called on other people to submit their hacks for a photo of the celebrity on the menu.)

Since then, Goetz’s presence on TikTok has grown to 1.3 million subscribers, and collectively his TikTok content has generated over 10 million views in the past 28 days and over 25 million views in the last 28 days. last two months. Its average video now generates 500,000 views, according to its team of The network effect.

@maddiegoetzzzzzU NEED TO TRY THIS original sound – Maddie Goetz

As Goetz’s presence on TikTok grew, it spread to other platforms including Snapchat, where she got 5.7 million views and 12,000 new subscribers in the last 28 days, and YouTube shorts, where his nascent channel has 2.55,000 subscribers.

Its visibility has also enabled it to conclude agreements with major food brands such as Wild buffalo wings, Pizza Hut, Popeyes, and Chipotle.

Goetz is still in college and says she plans to someday combine her love of food with her degree in Chinese Studies and business background to create a full-time career in content.

For now, however, she will be on TikTok, making some great food with her mouthwatering tips.

Check out our conversation with her below.

Tubefilter: Tell us a bit about yourself! Where do you come from? What were you doing before joining TikTok?

Maddie Goetz: Hey! My name is Maddie Goetz! When someone asks me where I’m from, I always say that I represent CHICAGO through and through. I am originally from a small Chicago suburb and now live in downtown Chicago as a student at DePaul University (where I study Chinese Studies, Spanish Language, Philosophy, and History) . I have two wonderful parents and two wild older brothers who you might recognize from playing in several of my videos. Before TikTok, I worked at a popular Chicago bakery.

Tubefilter: When and why did you join TikTok? Did you join the kind of content you wanted to create or did you discover your niche along the way?

MG: I first joined TikTok in early 2020. However, when I got home from college that year, I really started posting videos frequently. I never really planned on becoming a “TikToker”, per se. Since all of my high school friends were back in my hometown due to the pandemic, we all started posting TikToks as some kind of fun hobby while we were all stuck at home. To my surprise, my cooking videos started to gain a lot of attention. It was then that I discovered that sharing my weird and funny eating habits could be a “thing”.

Tubefilter: You are probably the most inventive foodie we’ve ever met. What made you fall in love with food? When did you get into the “hack” side of meals?

MG: Thank you! I have been in love with food for as long as I can remember. My adoration for food is what sparked my desire to create “food stuff”. My friends and family have always laughed at me for the way I pull, prick and pick my food so that I can find the best way to eat at each meal.

@ maddiegoetzzzzz This was the best thing that ever struck me ♬ original sound – Maddie Goetz

Tubefilter: Your breakfast sandwich hack caught Dunkin ‘Donuts’ attention and been on their menu nationwide. Tell us about this experience! How did your sandwich get noticed by Dunkin ‘? Was it surreal to see your creation on the official menu?

MG: The experience was absolutely amazing! Who would have thought that putting hash browns and bites of bacon in a bagel would make you recognize THE Dunkin ‘Donuts ?! When Dunkin ‘first contacted me, I was completely shocked and honored. Stepping into a franchise as iconic as Dunkin ‘Donuts and seeing MY name and MY hack on the menu was completely surreal.

Tubefilter: Your TikTok audience has grown significantly lately. Is there a video that really blew up and caught a huge following? Or has your growth accumulated through many videos?

MG: My growth has certainly been built through many videos over the past year. What’s been super cool is the TikTok community’s passion for not just food, but some hacks! So many taste tests! What an opinion in the comments! It’s awesome! I’ve also seen a lot of success with comedy videos featuring my dad.

Tubefilter: Where do you find ideas for your hacks? How does the process work? Do you have a taste of testing potential hacks? Have you ever been inspired by the ideas of your subscribers?

MG: Initially, all of my hacks came from my own weird eating habits. Then there are some that will just pop into my brain at the grocery store or when I’m looking at a menu. I also turn to my friends, family and team at The Network Effect for ideas / concepts.

Tubefilter: How has your personal brand grown over the past few months? Have you extended your content to platforms other than TikTok? What brands have you worked with? Did you get any referrals / other exciting opportunities through your presence on TikTok?

MG: I definitely diversified and extended my short content strategy to Instagram Reels, Snapchat Stories & Spotlight, and YouTube Shorts. I like to show all sides of myself through my Chicago / foodie / lifestyle content.

Over the past year, I have worked with some absolutely amazing brands including Buffalo Wild Wings, JCPenney, Pizza Hut, Popeyes, Chipotle and many more. I also had incredible opportunities through my presence on TikTok, including being featured on Chicago’s own Windy City Live.

Tubefilter: Due to your recent peak in engagement, do you have any new plans or goals for your content career? Do you think content will be a full-time activity for you in the long run?

MG: I love what I do! Feed and make people smile! Content creation has definitely become a major goal in my life. I now split my time between producing content (and of course finishing my studies). It would be an absolute dream to make it a full time career.

@maddiegoetzzzzzKOREAN CORN DOG ♬ original sound – Maddie Goetz

Tubefilter: What’s your favorite part of creating content overall?

MG: My favorite part of producing content is being able to share my love for food with the world. I LOVE that my “job” is to eat my favorite foods. An unexpected honor that has come from this is that many of those who have trouble eating reach out to me and tell me that watching me eat in my crazy, rude, horny or shameless way has helped them to love and love themselves. the food.

Tubefilter: What’s the next step in the immediate future for you and your channel? Where do you see yourself in five years?

MG: It’s great to have my own specific niche, and I’m excited to see where this journey takes me. I have so many ideas and avenues that I want to explore through food. I also learn so much at university about Chinese culture and business. As I continue to create content and grab attention and attention (and learn the language), I’m so excited to someday visit China and merge all of these worlds together.

Jelly is the global creation company that finds and develops the world’s most talented video creators. The company’s proprietary video optimization technology and data is driving social audience growth, unlocking new revenue streams and amplifying monetization.

Currently home to more than 150 influential designers, including PewDiePie, Mr. Beast, Brad Mondo, and Bailey Sarian, Jellysmack optimizes, operates and distributes video content created by creators on Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube. Content managed by Jellysmack has 10 billion monthly video views worldwide and a cross-platform reach of 125 million unique US users, making it the largest digital company in the US among monthly social media viewers.

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