Essential Safety Guide for Your Email Marketing Campaign

76% of consumers today buy products and services online through email marketing campaign. This inexpensive tool is effective enough to generate a significant ROI as it increases the chances of customer retention and generates great leads and conversions.

Today, 80% of marketers believe that email is one of the best Internet services offering the best value for money.

However, there is no doubt about the quality of this channel, but keeping your brand and customers safe from cybercrime should be your primary concern. If you can’t keep your customers safe, your campaign and your product are all in decline.

With the rise of cybercrime, it has become essential for email marketers to have a good guide to email security to fight against possible scams and cyber attacks.

Some typical threats of email marketing

These typical cyber attacks pose a significant danger to which your marketing efforts are exposed, as they significantly affect your return on investment.

1. Scams

Email scams are one of marketers and email users’ worst nightmares, and the frequent rise of innovative and smarter scam schemes is not in the mood to slow down anytime soon. early.

This attack results in the email being hacked and the recipients lose their trust and no longer believe in the seller. To combat this, make sure your marketing email has an original name and is as relevant as possible.

2. Malware

Malware includes different types of sources for software damage or system disruption such as clipboard manipulation, viruses, adware, spyware, Trojans, etc. This is the terrible news that no marketer wants to listen to.

Malware can include an innocent link that can disrupt your entire email marketing campaign and retrieve your customer data that will not be easy to rectify.

Therefore. Be vigilant and ready to take precautions against this.

3. Identity theft

Spoofs are forgeries of emails that appear to come from a company rather than a cybercriminal. Most of the time, these criminals create replicated emails of an existing brand but are not restricted. They even go a long way in generating an identical copy of the landing pages that the brand uses.

4. Phishing

Phishing attacks hit businesses and their customers hard. Recipients fall victim to these social engineering attacks, and attackers easily steal personal and financial information from customers. Once hijacked, they can significantly penetrate your business and leave it vulnerable.

Essential guide to securing your marketing emails

You’re never too late to take your email security guide seriously. This list of some essential guidelines is something you should implement right now to protect your business and your customers from cyber attacks that derive from email.

a) Use a firewall and other quality messaging tools

Quality security tools help you manage data, protect your emails from cyber threats, manage passwords, and encrypt emails.

The use of email security gateways has increased dramatically during covid lockdown due to the increase in cyber attacks. Marketers have been using various free tools since the start of the pandemic. Such as the firewall. Email firewall protects your inbox from cyber threats and allows you to filter emails containing malware and other gnarly components.

These cybersecurity tools can be classified into different types, some of them excluding firewall including:

  • Network security monitoring tools
  • Penetration tests
  • Packet sniffers
  • Wireless Network Defense Tools
  • Web vulnerability analysis tools

b) Encrypt marketing emails

Emails used for email marketing campaigns include sensitive customer data that makes them vulnerable to access by the wrong hands. Therefore, you must be very careful to secure these emails, so that they are unreadable to anyone other than the intended recipients.

For this, it is essential to have encryption on all emails between you and your customers. Popular ISPs like Gmail, Yahoo, and Outlook don’t offer end-to-end email encryption; therefore, be sure to use the correct method to encrypt your marketing emails so that private data is no longer vulnerable to anyone.

c) Educate consumers

Educating your customers about cyber attacks not only serves them but also benefits your email marketing campaign. You can tackle these scams because you know the risks in living online, but what about your customers?

It has become essential to educate consumers on the cybersecurity threats they may encounter at any time. Inform them about cyber scams and security attacks and tell them what to do to avoid them. You can warn them to click on innocent-looking links and other attachments from unknown sources.

The best way is to educate them through emails, blog posts, adding disclaimers, FAQs, etc.

d) Invest in appropriate email security software

Maintaining the security of your email marketing campaign should be your top priority and should start at the very initial levels. If you are using the ISP which is prone to hacks and other risks, it is high time you invested in the right software; otherwise, you risk the safety of your business and your customers.

Since access control software is no longer an option in the remote working age, but a necessary one, finding reliable email protection software is not easy. You have to be extra careful when choosing the right one because a lot of those who claim to be the best are presumed to have security traps and sell your data on the dark web.

Some of the reliable email protection software we know of include:

  • Pole safety
  • Trustifi
  • Avanan Cloud Security Platform
  • AVG Internet Security Business Edition

e) Never access e-mails from public Wi-Fi

Public Wi-Fi networks are the most conventional place for hackers to haunt and target attacks. On the one hand, it seems practical; on the other hand, it puts you at great risk.

Public Wi-Fi is hackers’ favorite playground for stealing your personal information. If you plan on not becoming a victim, this is the most common threat you need to know about to stay safe online and protect your information and that of your customers.

Man-in-the-Middle Attack:

This technical term refers to an attack when you use open connections and a third party interrupts. So instead of being shared between the server and the client, the link is broken between the two and the hacker can reach your business credit score, consumer data, or present their own version of a site. This is one of the worst risks of public Wi-Fi.

So whenever you’re away, try not to use public Wi-Fi or at least not use it for your email marketing, online banking, etc.

Global impact of email fraud

76% of companies have suffered cyber attacks. This increases the risk for unsuspecting users to download questionable credentials.

According to reports, the average user receives 17-18 malicious emails per month, or 204-216 spam emails per year with potential destruction. And nearly 85% of all emails are spam.

Email scams cost businesses billions of dollars in hindered productivity, security breaches, reputational damage, and other notable issues.

You can just use apps to grow your business. There are many security applications that can help your business fight fraud.

Another significant impact of email fraud is business disruption. Whether small or large, they directly lead to reputational damage, which means business is disrupted.

It can cripple your business by violating your data and private assets; clients cannot return to the business. Staff may also not continue to work, leading to increased unemployment.

If the business can recover within hours, it will be good for it. Otherwise, they might not be able to restore their operations in the next few days resulting in massive loss of money and data.

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