Malcolm Jenkins Takes Blockchain Action With Philly-Inspired NFTs | Business

Former Philadelphia Eagles player Malcolm Jenkins on Thursday became the latest athlete to enter the non-fungible token market – with the release of three exclusive NFTs, one of which, “Dream Chaser,” celebrates its sixth anniversary in Philly, the 2018 Super Bowl won and a Meek Mills hit.

Mills’ hit “Dreams and Nightmares” became the unofficial Eagles theme song during the team’s 2018 Super Bowl race. Jenkins’ first NFT, “Dream Chaser,” hit the market just days before Sunday’s NFL game between the Eagles and Saints, for which two-time Super Bowl champion Jenkins now plays.

He brings Jenkins and Eagles fans back to the Super Bowl victory on February 4, 2018, showing off pieces from that night, including his groundbreaking tackle against former Patriots wide receiver Brandin Cooks.

NFTs are a form of digital collectibles, such as baseball trading cards, typically sold in a digital marketplace, such as, where Jenkins’ NFTs are available. They must be purchased by turning cash into cryptocurrency.

Previously, professional athletes made extra money selling signed memorabilia. But this new technology – made famous since 2009 by bitcoin, one of the first cryptocurrencies – provides a new and faster source of income.

The market relies on a technology known as blockchain, which facilitates, records transactions, processes asset exchanges and ownership. Cryptocurrencies do not rely on traditional financial institutions such as banks as a medium of exchange, but rather use digital technology.

“It’s a vehicle for telling my own story, cementing my heritage and maintaining control over my own image,” Jenkins said in an interview with the Philadelphia Tribune. “It’s a new way to connect with your fan base. We can give our fans something that they can’t get anywhere else.

He said he had closely observed the involvement of other NFL players in the NFTs.

“I was intrigued by cryptocurrency and blockchain technology,” Jenkins said. He said he plans to use a portion of the proceeds to help support his foundation.

For example, in May Ron Gronkowski, the Tampa Buccaneers NFL tight end, became the first professional athlete to offer his own NFTs. At that time, Gronkowski sold his NFTs for around $ 1.8 million. Days later, Kansas City quarterback Patrick Mahomes sold his own batch of NFTs for $ 3.8 million. Earlier this year, the National Basketball Association formed a blockchain advisory group to explore the potential uses of emerging technology.

On Thursday, CNN released two NFTs, commemorating two of his historic presidential calls for elections, one for Barack Obama in 2008 and the other for Ronald Reagan in 1984.

Critics say cryptocurrency can be used to hide financial transactions, but as it has grown in popularity it has started to enter the mainstream. For example, some Wall Street companies offer funds that invest there.

Each of Jenkins’ NFT collections shows a part of him that most people don’t see as life memories of the important moments in his NFL career.

According to Jenkins, he worked with Los Angeles-based multimedia artist Jeremy Ian Thomas, known as Soulajit, on his two football-related NFTs. He chose Soulajit to collaborate, based on his nearly 30 years of music, films, philosophy and creating 3D visual content for athletes, businesses and celebrities.

Jenkins said he shared his stories with the artist, who also helped create his other football-related NFT, “Forever Champs,” which highlights his on-field rivalry with Tampa Bay quarterback Tom Brady . Over the years, Jenkins, a 13-year-old security veteran, has defended against Brady in Super Bowl, playoff games and regular season games, scoring two interceptions and running backs for touchdowns.

“I am delighted to publish these NFTs which hold personal meaning for me and for true collectors who appreciate historic moments,” Jenkins said.

US Army veteran Soulajit, while touring the world as a freelance hip hop artist, shared the stage with artists such as De La Soul, A Tribe Called Quest, and Wu Tang Clan. Since then he has studied at Los Angeles Film School, honing his skills with this new digital technology.

“I had to do everything myself because I had no other choice,” Soulajit said. “Necessity was my mother of invention.”

For Jenkins’ third NFT, “Heavy”, devoted to his years of civil rights work, he collaborated with London artist DINES. According to Jenkins, since 2016, when he raised his fist at an Eagles-Chicago Bears game, to protest widespread injustice, he has become a symbol of solidarity with people of color on the national stage.

Throughout his career, Jenkins has focused on criminal justice, reform, education, and economic development.

Jenkins said he chose DINES, because of their shared mission of seeking change through mentorship and philanthropy. Founder and Creative Director of Studio Blup London, DINES, has worked with clients such as EA Sports, Universal Music, Nike, Adidas and others.

The Malcolm Jenkins Foundation has provided over $ 175,000 in college scholarships. He partnered with the Newark Public Schools Board of Education and the Parkway Northwest High School for Peace and Social Justice in Philadelphia in an effort to open 1,000 student savings accounts and focus on financial literacy.

“As a digital artist, there is always a message and a story to tell. This NFT is unlike any other on the market, ”said DINES. “Over the months, we have worked hard to create a beautiful and original visual representation of the powerful message Malcolm wants to convey to the world. He has given his heart to educate people about what is happening in our society today and I believe he will continue to make a difference through this NFT. “

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