Nightfood launches a connected TV advertising campaign to capitalize
Target 80% of consumers with healthier nighttime snacks between dinner and bed
Tarrytown, NY, July 21, 2021 (GLOBE NEWSWIRE) – via NewMediaWire – Nightfood Holdings, Inc. (OTCQB: NGTF), the healthiest snacks company targeting the $ 50 billion Americans spend on nighttime snacks each year, today announced the company’s first video ads to air on smart TV and over-the-top television. top ”to consumers across the country.
With its recent introduction in Walmart freezers, Nightfood Sleep-Friendly Ice Cream is now available in nearly 2,000 supermarkets across the United States, including divisions of Kroger, Albertson’s and HEB, as well as Rouses Markets, Lowes Foods and d ‘other independent channels.
The Precision Advertising Campaign begins today and is coordinated and executed by Jekyll & Hyde Labs Advertising Agency, a full-service advertising agency dedicated to scaling challenger CPG brands. Nightfood ads will appear on OTT (OTT) and Connected TV (CTV) and reach users of popular ad-supported network services such as Hulu, Roku, FUBO, Sling TV, as well as apps such as ESPN , A&E, Fox, Discovery Channel and more.
To maximize effectiveness, the campaign will be targeted geographically, with a focus on consumers who are already shopping at the specific stores where Nightfood is available for sale.
“We reach out to people while they’re on their favorite shows, mostly at night,” commented Sean Folkson, CEO of Nightfood. “It’s snack time. We believe that the targeting that we are able to achieve with this campaign will be incredibly powerful, and we are working with a partner that specializes in spreading mainstream brands in supermarkets and large retailers.
Jekyll & Hyde founder Dr. Mark Young and Justin Girouard, hosts of the popular CPG Insiders podcast, are the strategic forces behind the campaign. Recent Jekyll & Hyde case studies include Eggland’s Best, Botticelli Foods and Simply Potatoes.
“Nightfood’s sleep-friendly ice cream is extremely appealing and our job is to introduce the brand to consumers most likely to become long-term customers,” commented Young. “The Nightfood team created this new category of nighttime snacks, and we believe the product delivers on the brand’s promise. We believe the campaign will be a great success.
Nightfood: A pioneer in the nighttime snack category
More than 80% of Americans snack regularly at night, which translates to about 700 million nighttime snacks per week and annual nighttime snack spending of over $ 50 billion. The most popular choices are ice cream, cookies, chips, and candy. Recent research confirms that these snacks, in addition to being generally unhealthy, can interfere with sleep due to the excess fat and sugar consumed before bed.
Nightfood is the pioneer in the nighttime snack category. Nightfood Ice Cream, the brand’s first consumer product, is specially formulated by sleep and nutrition experts to contain fewer sleep-disrupting ingredients, while emphasizing ingredients and nutrients that, according to research, can promote nighttime relaxation and better quality sleep.
Unlike regular ice cream, Nightfood has been formulated to contain more tryptophan, vitamin B6, calcium, magnesium, zinc, prebiotic fiber, and casein protein. It also contains less sugar, less fat, and a lower glycemic profile. Due to its great taste and unique nutritional profile, Nightfood has been recognized as the official ice cream of the American Pregnancy Association and is the recommended ice cream for pregnant women.
The brand won the 2019 product of the year award in the ice cream category in a Kantar survey of more than 40,000 consumers. Nightfood was also named Best New Ice Cream at the 2019 World Dairy Innovation Awards.
Nightfood ice cream is available at divisions of Walmart, Kroger, Albertson’s, and HEB, as well as many regional supermarket chains and independent retailers, and select hotels.
Questions can be directed to [email protected]
Management also encourages Nightfood shareholders to connect with the Company through these methods:
E-mail: By registering at ir.nightfood.com, investors can receive filing updates and press releases in their inbox.
Telegram: There is now a live interactive Telegram group that interested parties can join to reach team members and discuss Nightfood. Ask questions, learn more about the company, and discuss future prospects. Join the Telegram group here: https://t.me/NightfoodHoldings
This press release contains “forward-looking statements.” Statements in this press release that are not purely historical (including, but not limited to, statements containing words such as “will”, “believes”, “plans”, “plans”, “expectations” and “estimates”) are forward-looking statements and include all statements regarding beliefs, plans, expectations or intentions regarding the future, including, but not limited to, products sold or related cash flows. to operation.
Actual results could differ from those projected in forward-looking statements due to many factors. These factors include, among others, the uncertainties inherent in distribution and the difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update any forward-looking statements or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Investors should consult all information set forth herein and should also refer to the risk factor disclosure described in our most recent annual report for our last fiscal year, our quarterly reports and other periodic reports filed from time to time. with securities. and the Foreign Exchange Commission.
Tirth T. Patel
LHA Investor Relations